A mobile first approach to reinvigorating their online brand and usability
Collaborating with the branding agency, the advertising agency, the architects for wayfinding and the client, we created a mobile first responsive site to provide quick and easy access to the institutions of Northwestern Medicine – keeping the most important users in mind. We helped curate the CMS for the internal organizations and created a UX and branding guideline to guide consistency for their future growth.
Team
My role - Creative Director
ECD - Greg Rattengorg
ACD - Brent Van Horne
AD - Peter Moffit
Agency - Wire Stone
