Sharable Interactive experience that created communications channels
The Army & Air Force Exchange Service and Burger King partnered to raise awareness of AAFES with the men and women of the US military. We developed a long term strategy to keep users engaged with sweepstakes and a social racing game to facilitate player created groups, challenges and continued partner communications.
Team
My role - Creative Director
ECD - Scott Yanzy
ADs - Greg Calvert, JT Helms
Agency - Wunderman/DesignKitchen
Challenges
Creating a game that was quick and fun enough to garner the attention of service men and women in their downtime, but sharable enough to entangle them with challenges and brand offers.
"Desert Demolition"
"Jungle Jam"
